Winning Internet Marketing Strategies & Tactics is a course designed to demystify Internet Marketing for executives, consultants, and entrepreneurs– it will give participants a practical understanding of how websites, blogs, and social networks are changing the old rules of marketing. The course is anchored on a framework for achieving business & marketing objectives with the outcomes of internet marketing.
Benefits
By the end of this course, participants will understand how to:
- Identify core Internet Marketing Strategies
- Craft an appropriate and implementable Internet Marketing Plan for their organization
- Evaluate an Internet Marketing campaign’s potential for success
- Discern which performance metrics and measures are relevant in assessing Internet Marketing campaigns
- See through technical jargon and differentiate the various internet marketing terms
You may have heard of this over and over again but let me say it once more. If Facebook is a country, it is the 4th largest country in terms of population. With 400 million active users around the world, no wonder why global brands created their presence thru fan pages and groups the moment FB went mainstream.
But the thing is, there are still skeptics and critics on why brands should start building their presence in Facebook.
If you notice during the past years, Facebook made sure that all of its content is shareable. Sharing can also be done by inviting friends, which is already part of the social network’s DNA. Facebook went outside of its borders by creating API’s that can easily be embedded in websites and other supported applications thus making sure that people can share their own, external content, in their Facebook profiles.
Going Back In The Old Days
During Web 1.0, launching a simple website and marketing it is one full-time job. Thru SEO, content building and other web strategies, we hope that we’ll be able to get the attention of our target audience. And we all say that it will take time for things to pick up.
Facebook created a lot of gears to make things easier for brands and individuals to create their online presence within the social networking site. By taking advantage of its DNA and social elements, creating and sharing content has never been easier.
Why Should It Be Your Launch Pad
FYI, I took the numbers for the Facebook statistics page in case you’re wondering where I got them.
Global Reach – Facebook now has 70 translations available in the site, thanks to the over 300,000 users helping in translating the site using the translation application and according to the current stats, 70% of Facebook’s users are outside the United States.
Mobile Friendly – There are 200 mobile operators in 60 countries that are working to deploy Facebook mobile products. I think the goal here is to increase the 100 million active users, which are considered twice as active, accessing Facebook using their mobile phones.
Platform – There are 1 million developers and entrepreneurs from more than 180 countries that are building and launching applications using Facebook platform. These apps are being used to engage customer, build content and create conversations. With Facebook’s Open Graph API, it made things simpler for developer for access data from Facebook.
Water Cooler – Majority of people I know describe Facebook as their “water cooler”. Facebook is the place where people gather nowadays. It’s becoming a very large virtual city divided into different communities and groups.
I hope that these items will convince you that Facebook is the ideal launch pad in creating your brand’s online presence. If not, I would like to hear what’s on your mind using the comments section. Your turn?
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