Marketing Ideas, Tips, Tricks and Strategies to help your business succeed.

Strategy can be an ethereal thing and leave us asking how we practically address marketing problems with mobile. Let’s look at a number of popular sectors and assess how mobile might be used to tackle typical communication problems in these industries: Consumer Goods FMCG manufacturers today face a number of unique challenges; competition from private [...]

What’s our Message to them? The message will largely be determined by the overall marketing strategy and whether our product is ‘high consumer involvement’ or ‘low involvement.’ This will determine whether the message will be informational or emotional. Whatever the message, unique skills will be required to translate it, and the accompanying advertising metaphors, to [...]

I. Where are our Customers? Advertising is directed at a target market to enhance or change its behaviour. They may be heavy users of a competitor, or infrequent users of our brand. They may have low awareness or negative perception of our brand so we may wish to shift the pendulum of consumer perception back [...]

Did you know that in United Kingdom alone, there are 3.2 billion SMS messages sent daily and 1.4 billion mobile internet pages viewed each month? The fact of the matter is that, there are more mobile phones in circulation than the actual population of the UK. This only means that that many consumers now own [...]