Comments on: Mobile Marketing And Strategizing http://www.marywilhiteblog.com/mobile-marketing-and-strategizing/ Marketing Ideas, Tips, Tricks and Strategies to help your business succeed. Mon, 25 Jul 2011 00:56:47 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Vance Hedderel, Director of PR & Communications, dotMobi http://www.marywilhiteblog.com/mobile-marketing-and-strategizing/comment-page-1/#comment-7 Vance Hedderel, Director of PR & Communications, dotMobi Wed, 24 Nov 2010 22:18:12 +0000 http://www.marywilhiteblog.com/?p=57#comment-7 RE: the comment above, which reads, "dotMobi is rarely ideal. It’s not preferred in mobile search, not universally accepted, it has cumbersome development standards, there are no unique assets or features, it has a limited useful life, it’s bad for SEO (mobile and traditional) and bad for consumers." I'm not sure where these ideas originated but they couldn't be further from the truth. The .mobi domain **is** preferred in search. Both Google and Microsoft were among the 14 founding companies behind the .mobi domain for precisely that reason. Because every .mobi domain registered gets its own entry in the Internet Zone File -- the files that search engines use to start their crawls -- a mobile site using the .mobi naming convention will automatically perform better than any other naming convention. Additionally, search engines detect when searches are being made from mobile devices and prioritize their results accordingly. Because .mobi sites are made for mobile, they are automatically brought to the top of the mobile search results. Also, designing great mobile sites takes time and effort to get the most out of the limited screen resolution and navigation mechanisms of mobile phones. Having invested money and time in creating your mobile presence, you don't want a third-party transcoder modifying your site ... but this is exactly what happens when you use a non-standard name for your mobile Web site. As a rule, .mobi sites are automatically whitelisted by all network-level transcoders, so you can be sure your site will render as you intended on all mobile devices. You can read more about this at http://dotmobi.mobi/resource/top-5-reasons-why-you-need-a-mobi-name. Further, the .mobi domain has no "cumbersome development standards." dotMobi recommends that a mobile website adheres to three simple development principles: (1) no frames, (2) no "www." and (3) use of XHTML-MP programming. All three of those principles should be used by anyone building mobile websites, regardless of naming convention chosen. Following these simple principles ensures that a site will work on practically any mobile phone. And for SMBs and organizations who want to go mobile, easily and simply, dotMobi has a product called "goMobi" that allows anyone to build a mobile website in minutes that will work on any mobile phone. See http://gomobi.info for details. As for testing a mobile site, may I recommend the free http://mobiready.com? mobiReady tests mobile sites for more than three dozen characteristics and explains how to correct programming code to ensure a mobile site works universally. I invite you to visit your http://mobiForge.com and http://mobiThinking.com sites for a better understanding of best practices for cross-platform mobile development and marketing. RE: the comment above, which reads, “dotMobi is rarely ideal. It’s not preferred in mobile search, not universally accepted, it has cumbersome development standards, there are no unique assets or features, it has a limited useful life, it’s bad for SEO (mobile and traditional) and bad for consumers.”

I’m not sure where these ideas originated but they couldn’t be further from the truth.

The .mobi domain **is** preferred in search. Both Google and Microsoft were among the 14 founding companies behind the .mobi domain for precisely that reason.

Because every .mobi domain registered gets its own entry in the Internet Zone File — the files that search engines use to start their crawls — a mobile site using the .mobi naming convention will automatically perform better than any other naming convention. Additionally, search engines detect when searches are being made from mobile devices and prioritize their results accordingly. Because .mobi sites are made for mobile, they are automatically brought to the top of the mobile search results.

Also, designing great mobile sites takes time and effort to get the most out of the limited screen resolution and navigation mechanisms of mobile phones. Having invested money and time in creating your mobile presence, you don’t want a third-party transcoder modifying your site … but this is exactly what happens when you use a non-standard name for your mobile Web site. As a rule, .mobi sites are automatically whitelisted by all network-level transcoders, so you can be sure your site will render as you intended on all mobile devices.

You can read more about this at http://dotmobi.mobi/resource/top-5-reasons-why-you-need-a-mobi-name.

Further, the .mobi domain has no “cumbersome development standards.” dotMobi recommends that a mobile website adheres to three simple development principles: (1) no frames, (2) no “www.” and (3) use of XHTML-MP programming. All three of those principles should be used by anyone building mobile websites, regardless of naming convention chosen. Following these simple principles ensures that a site will work on practically any mobile phone.

And for SMBs and organizations who want to go mobile, easily and simply, dotMobi has a product called “goMobi” that allows anyone to build a mobile website in minutes that will work on any mobile phone. See http://gomobi.info for details.

As for testing a mobile site, may I recommend the free http://mobiready.com? mobiReady tests mobile sites for more than three dozen characteristics and explains how to correct programming code to ensure a mobile site works universally.

I invite you to visit your http://mobiForge.com and http://mobiThinking.com sites for a better understanding of best practices for cross-platform mobile development and marketing.

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