3 Feasible Ways to Improve Social Media Marketing
by admin on July 21, 2010
n social networking, it doesn’t get hotter than Facebook right now. The site boasts more than twice the number of visits than any other social network, and Facebook’s growth continues to outpace that of Twitter, MySpace, and LinkedIn by huge margins.
With all this growth and popularity, there’s no better time to step up your game and take your Facebook campaigns to the next level.
Here are 3 quick and easy tips to improve your Facebook marketing:
1. Post Content on the Weekend
According to
DanZarrella.com, content posted on the weekend is shared more often than content posted during the week. By saving a portion of your content for Saturday and Sunday, you’ll increase the number of likes, comments, and views.
2. Develop Facebook-specific Offers
In a recent Performics survey, Facebook users polled said they are most interested in receiving printable coupons (32%) and sale or deal notifications (28%) from companies. Instead of posting recipes or games, try an exclusive coupon or discount. Your fans will love you for it.
3. Think Mobile
Mobile usage continues to soar, and according to Facebook, people who access the site via their mobile device are almost 50% more active than non-mobile users. So keep mobile users in mind when updating your page and mobile-optimize content when you can. They’ll appreciate the good user experience. You’ll improve your response rate. It’s a win-win.
Looking for more concrete ways to improve your Facebook results? Download our latest Pro report, “Research Spotlight: Facebook” and get access to more than 33 charts from 17 sources and learn:
1. Who is using Facebook?
2. What are Facebook members doing?
3. How are businesses using Facebook
